Released on = March 7, 2007, 8:59 am

Press Release Author = Starr Tincup

Industry = Marketing

Press Release Summary = Jennifer Huddleston and Lili Sananikone enhance firm's copy
desk

Press Release Body = FT. WORTH, Texas - March 7, 2007 - Starr Tincup, an integrated
marketing firm for business-to-business software and services companies, announced
today that Jennifer Huddleston and Lili Sananikone have joined the copy desk.

Jennifer and Lili will assist in producing content that will be acquired by various
electronic and traditional presses globally. Their content will also be a part of a
mix of direct marketing, direct response advertising including direct mail and email
campaigns, webinars, pay-per-click and search engine marketing campaigns. The
expansion of the content department will enable Starr Tincup to provide more white
papers, articles and research reports of a higher quality in a shorter amount of
time.

At Starr Tincup, Jennifer will focus on content development for all clients and
account managers. Prior to her hire at Starr Tincup, Jennifer was an intern who
focused on writing and distributing marketing press releases for the firm and its
clients. She also was a copy editor for TCU's newspaper while attending Texas
Christian University. Jennifer brings a strong writing background to Starr Tincup
and will contribute to market research after her training in surveying techniques.

"The transition from being an intern to content writer and joining the professional
world has been incredible and has given me a better understanding of daily
activities in the office," Jennifer said. "Starr Tincup provides an excellent
working atmosphere and culture."

"Jennifer has great potential and an excellent personality," said J. William Tincup,
principal and co-founder of Starr Tincup. "Her work ethic and habits will be an
exceptional fit for Starr Tincup."

Lili will concentrate on writing and distributing marketing press releases for Starr
Tincup and its clients while interning. Prior to her internship, Lili graduated from
the University of North Texas in December 2006 with a degree in communication
studies and a minor in marketing. Lili is contributing to the PR effort with her
knowledge of business communication and PR.

"Starr Tincup will be a great learning opportunity that will allow me to grow
professionally," Lili said. "The people and office culture are amazing and not easy
to find."

"Internships are an opportunity not only for the intern but also for Starr Tincup,"
said Bret Starr, principal and co-founder of Starr Tincup. "We get a fresh
perspective on marketing and new ideas that help us innovate."


About Starr Tincup
Starr Tincup is an integrated marketing firm for B2B software & services companies.
We help our clients market smarter! Our scope of services includes planning,
research, infrastructure and programs. Visit www.starrtincup.com or
http://starrtincup.blogspot.com to learn more about our firm.

Media Contacts
Bret Starr
Principal and Co-Founder
817.204.0388
starr@starrtincup.com

J. William Tincup
Principal and Co-Founder
817.204.0400
tincup@starrtincup.com
Starr Tincup

Web Site = http://www.starrtincup.com

Contact Details = Starr Tincup
1412 W. Magnolia Ave.
Suite 200
Fort Worth, TX 76104